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After all, it’s about getting your ads in front of the right people.

After all, it’s about getting your ads in front of the right people.   This process includes the people most aggressively targeted by advisors: accredited and mass affluent investors. It has only recently become possible to target these categories effectively because of advances in technology, data science and data analytics. Yet as asset managers furiously pursue distribution , the tools for finding and communicating with potential investors are changing. Third-party ad tags known as “cookies,” the essential element in gathering information necessary for targeted online advertising, are on their way out.  Google will stop supporting them by the end of 2023, while Safari and Firefox already block them by default. Similar restrictions are in the works for mobile platforms. Already firms are finding it harder to target their ads effectively — and this will likely intensify over time. 
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Story continues

Story continues  Evercore ISI downgraded Chewy (CHWY) to In Line from Outperform with a price target of $35, down from $53, post the Q2 report. The "disappointing" decline in net additions after the Q1 modest increase, as well as management's "subdued outlook" for second half of 2023 net adds, warrants a more cautious stance, the firm says. Susquehanna downgraded C.H. Robinson (CHRW) to Negative from Neutral with a price target of $77, down from $88. Truck brokers "face a difficult cyclical path into 2024," says the firm, which adds that it sees the truckload brokerage model as "the most challenged in transports." Morgan Stanley downgraded Palantir Technologies (PLTR) to Underweight from Equal Weight with a price target of $9, up from $8. The frim says near-term optimism in the company's artificial intelligence product cycle and the stock's valuation premium create an unfavorable risk/reward in the shares.
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